SOUEAST hosted its first International Business Annual Conference at the Grand Halls in Shanghai, marking a pivotal moment since the brand renewal. The conference united hundreds of distributors from different countries worldwide. Under the theme "EASE YOUR LIFE," where SOUEAST unveiled its global strategy featuring the mode of integrating localized production with coordination worldwide.

During the Global EASE DAY, SOUEAST shared a bold new vision for the future of urban life, revealing its updated multi-energy power strategy and hybrid innovation.

SOUEAST marked a new chapter in its global layout with the successful debut of the first-ever SOUEAST Global EASE DAY 2025.

During the inaugural Global EASE DAY 2025, SOUEAST successfully held its first global media test drive event “EASE Experience” in Shanghai.

A growing number of international observers believe that in this era of global turbulence, China has demonstrated through its actions that it is a trustworthy partner to build a better future with the world - a nation that represents certainty, future potential, and opportunities.

Chinese President Xi Jinping said that "tariff wars, trade wars and sci-tech wars go against the trend of history and the laws of economics, and there will be no winners." Recently, the US has imposed so-called "reciprocal tariffs," provoking a trade war, seriously undermining the international economic and trade order and bringing significant negative impacts to the global economy.

President Xi Jinping, when meeting with representatives of the international business community, emphasized: "Multilateralism is the only choice for addressing global challenges, and economic globalization is an unstoppable trend of history. China upholds true multilateralism, promotes universally beneficial and inclusive economic globalization, actively participates in global economic governance, and is committed to building an open world economy."